Logo Design, Branding

Alvin’s 60th Anniversary

Celebrating Six Decades of WHOI’s Iconic Human-Occupied Submersible

THE STORY
The 60th anniversary of Alvin celebrates six decades of pioneering deep-sea exploration. Since its debut in 1964, Alvin has enabled scientists to explore the ocean’s most remote regions, contributing to key discoveries like hydrothermal vents and deep-sea ecosystems.

MY ROLE
To commemorate this milestone, I designed a logo that honors Alvin’s legacy while looking toward the future. The anniversary mark blends modern design sensibilities with retro elements, reflecting both the submersible’s history and its continued importance in oceanographic research. The logo was developed to work across a range of celebratory materials, from digital media to event signage and merchandise.

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The Ocean Twilight Zone