Lead Designer: Logo Design
Deep Tech
Rebranding AVAST to inspire next-generation ocean tech investment
THE STORY
AVAST at Woods Hole Oceanographic Institution needed a rebrand that would reposition ocean technology as cutting-edge innovation on par with aerospace, AI, and biotech. The result is Deep Tech, a new name and identity that captures the pioneering spirit and technical precision of WHOI's ocean science and research.
MY ROLE
As lead designer, I was responsible for shaping the visual identity of Deep Tech. The logo evokes oceanic depth and engineered precision. “DEEP” is rendered in bold, rounded square forms—evoking the immense amount of pressure endured by underwater vehicles and instruments. “TECH” appears as an outline, referencing circuitry and cutting-edge sophistication. The shift from solid to outline parallels the journey of transforming raw elements into refined innovation.
